Google Ads
Kiwi Sheepskins
Increasing Visibility & Sales with Google/Bing Ads
Ecommerce (Google & Bing Ads)
Results & insights
These campaigns were already in place, and we've made optimisations over time while ensuring not to alter the elements that have historically worked well.
Return on Ad Spend
6-7 to 1
Conversion Rate (Add to Carts & Purchases)
7%
Impression Share (Ad Visibility)
35-40% across all Performance Max campaigns
Hurdles we triumphed over!
Challenge 01
Navigating High Competition: Pivoting from Costly Keywords to More Efficient Performance Max Campaigns
Initially, we manually targeted specific keywords like "Sheepskin Car Seat Covers" and "Sheepskin Rugs." However, the high Cost per Click (CPC) due to competition made it unsustainable. We pivoted quickly to Performance Max campaigns, which delivered a lower CPC and better visibility, while still allowing us to focus on these products.
Challenge 02
Optimising Shopping Titles: Increasing CTR by Aligning with Customer Search Intent
The product Shopping titles were not optimised, leading to a lower CTR. After reviewing the titles with the client, we reworked the titles to be more specific to the product variants and aligned with common customer searches, improving CTR and driving more traffic.
Results drive success, but the true value lies in a transparent and supportive partnership with our clients. We make it a priority to keep you updated on your campaign’s performance, breaking down the results and always planning ahead for the next month’s goals.
Bump are great, awesome communication and reporting, would recommend to anyone looking to run Google ads!
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