Google Ads
CandyCo
Drive high-quality traffic and increase Return on Ad Spend (ROAS) through optimised Google Search & Shopping campaigns.
Ecommerce - Search & Shopping
Results & insights
Focused on refining Search & Shopping campaigns, improving ROAS, engagement, and conversion rates.
ROAS
5-6 to 1
Engagement Rate
Surpassed 90%, indicating strong user interest and engagement.
Purchase Conversion Rate
Maintained a high 4% conversion rate, driving high volume sales.
Hurdles we triumphed over!
Challenge 01
Giving Visibility and Budget to Other Products
With hundreds of products and variants under one Shopping campaign, some items weren’t getting the visibility they needed. To solve this, we split out products based on client feedback, prioritising products they wanted to highlight or move stock for. We also performed keyword research to ensure there was sufficient volume to support these adjustments, allowing us to give more focused attention to the right products.
Challenge 02
We believe that while achieving great results is key to your business growth, fostering a strong, transparent relationship with our clients is just as important. We ensure that you’re always up to date on your account's performance, with clear explanations of the results each month, and an outline of what to expect moving forward.
We have worked with Josh in the past for our digital marketing, being pleased with his performance in the past, we joined him on his journey starting his own business, like ourselves and as expected, is performing well above and beyond our expectations. We will continue to work with Bump for our marketing as we are more than pleased with the time, effort and knowledge put into their work!
Thanks again
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Choosing the right Bing & Google Ads marketing agency can make all the difference in your digital marketing success. Our Auckland-based experts are ready to propel your business forward with customised strategies that align with your vision and objectives. Contact us today to discover how Bump Digital can transform your digital search landscape
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