ChatGPT Ads: Reach Customers While They're Deciding
ChatGPT Ads put your brand in front of people while they're asking for advice, comparing options and deciding what to buy. Instead of bidding on keywords, your ads are matched to the context of the conversation. Bump Digital helps New Zealand ecommerce brands test this new channel with clear strategy, the right tracking and honest reporting.
Why should you consider ChatGPT Ads?
1
Reach Customers Mid-Decision
2
Ads Matched to the Conversation
3
Get In Early on a New Channel
4
Full Control Over Budget
5
Show Products With Feed Ads
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Start With a Small Test
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Target by Market and Location
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Reach People Before They've Chosen a Brand
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Works Alongside Google and Meta
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Conversion Tracking
ChatGPT Ads let you reach people while they're still working out what to buy, with ads matched to the conversation rather than a keyword. You can show individual products with feed ads, target the markets you want and start with a small test, so your budget stays under control. They work alongside your Google and Meta campaigns, and conversion tracking shows what each test brings in. Getting in early means you can learn what works before your competitors do.
The Bump Process
Our process takes you from sign-on through to your first test, with full transparency at every stage. We guide you through each step, from tracking and product data to your ads and reporting.
1
Onboarding session
2
Customer & context research
3
Campaign build & copy
4
Tracking setup
5
Launch your test
6
Reporting & optimisations
ChatGPT Ads Campaign Types
ChatGPT Ads FAQs
How do ChatGPT Ads work?
ChatGPT Ads show a small sponsored suggestion when someone's conversation matches what you sell. There are no keywords to bid on. Instead we write context hints, which are short phrases describing the need or situation your product solves, and ChatGPT matches your ads to relevant conversations.
What budget do I need for ChatGPT Ads?
ChatGPT Ads currently have a minimum spend of 25 a day in your account's currency, so $25 NZD a day for an NZD account or $25 USD a day for a USD account. We recommend starting with a set test budget rather than a long-term commitment, as the first goal is learning which products and conversations work. We'll suggest a budget based on your margins and average order value in your free discovery session.
Are ChatGPT Ads available for New Zealand businesses?
Yes. ChatGPT Ads have been running in New Zealand since April 2026. New Zealand is a smaller market, so brands that ship overseas can also run campaigns in other countries where ChatGPT Ads are available. We'll help you work out which markets are worth testing first.
Can you track sales from ChatGPT Ads?
Yes. We set up conversion tracking and tag your links so traffic and sales from ChatGPT show up clearly in your analytics. We test tracking before launch and report on what the ads actually bring in, not just clicks.
Do ChatGPT Ads replace Google Ads?
No. Google still captures people actively searching for a product. ChatGPT Ads reach people earlier, while they're still working out what they need. We treat it as an extra channel to test alongside your existing campaigns, not a replacement for them.
What are ChatGPT Ads?
ChatGPT Ads are paid ads from OpenAI that appear in ChatGPT, below its responses. They're clearly labelled as ads and matched to the topic of the conversation. Ads don't change the answers ChatGPT gives. For ecommerce brands, they're a way to reach people while they're researching and comparing what to buy.
Who sees ChatGPT Ads?
ChatGPT Ads are shown to adult users on the Free and Go plans. People on paid plans such as Plus and Pro don't see them. Ads only appear when the conversation is relevant to what you sell, so you're reaching people with a real need rather than everyone using ChatGPT.
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Get in touch.
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