For Ecommerce Brands.

Is Your Ecommerce Brand on the AI Shelf?

When shoppers ask Google for the best products, an AI answer can name brands before they visit a single website. Tell us your website and one product range, and we'll check real buying questions to see if your products are mentioned and which brands are named instead.
Check My Store
Free check for ecommerce brands

Run Your AI Shelf Check

Store name
Website
Product range to check
Pick the range you most want to sell. Type it and watch the questions update.
A competitor you keep an eye on (optional)
Your name
Work email
Thanks! Your check is in the queue. We'll email your result within two working days.
Something went wrong sending your details. Please try again.

Questions Shoppers Ask Before They Buy

An example of what your result looks like. The questions update as you type.

best wool throws nzMissing
wool throws nzNamed
where to buy wool throws in nzLinked
are wool throws worth itMissing
what to look for in wool throwsNo AI answer
2 of 5example score: answers your store appears in
What this check can’t tell you
It’s one snapshot on one day, and AI answers change. It shows you where you stand, not a guaranteed result.
WHAT YOU GET

Your Result in Four Parts

Built for ecommerce brands. We look at the questions people ask just before they buy, for the product range you choose.
Which buying questions trigger an AI answer on Google
Whether your store is named, linked as a source or missing
The brands and sites shoppers are seeing instead of you
The one fix we'd make first, written for your store
Example AI Shelf Check result showing whether a store is mentioned in Google's AI answer

Why AI Overviews Matter for Ecommerce Brands

Sponsored products
Example tan sheepskin clogSheepskin Clog
$155
Brand A
Example chestnut sheepskin scuffWool Collar Scuff
$129
Brand B
Example grey felted wool slipperFelt Slip On
$159
Brand C
Example pink sheepskin scuffPink Sheepskin Scuff
$137
Brand A
Sponsored results
brand-b.co.nz
AI Overview
Top-rated sheepskin and wool slippers in New Zealand combine natural warmth, durability and local craftsmanship.
Leading NZ Options
Brand A: real NZ sheepskin with flexible soles, around $155.
Brand D: felted NZ wool, breathable and plastic-free.
Brand E: handmade sheepskin, around $199.
Organic results
Your collection page may sit down here, below everything above.
Ads come first
Shopping and Search ads typically sit at the top.
Then the AI answer
It gives shoppers a shortlist of brands.
Organic gets pushed down
The normal results now sit below all of that.

On a typical shopping search, Google shows Shopping and Search ads first, then the AI Overview, with the organic results underneath. So organic listings are being pushed further down the page. If the AI answer names four brands and yours isn't one of them, you can miss out while someone is still choosing.

14%
of shopping searches showed an AI Overview in March 2026
24%
of shopping searches showed one by September 2026

Figures reported by Search Engine Land, using Visibility Labs and Ahrefs data. They aren’t NZ-specific, and the share can move up and down. That’s why we check your own searches.

Where AI Shows Up When Someone Shops

AI answers do most of their work while people are deciding, before they know which store they’ll buy from.

Research
“Are wool throws worth it?”
AI explains the options
Shortlist
“Best wool throws in NZ”
AI names the brands. This is your shelf.
Buy
“[Brand] wool throw”
They search for the brand they already picked

Why You Need to Be in AI Search

Google is still where most shoppers start, and AI answers are now part of Google. Being mentioned puts your range in front of people before they’ve seen a single store. It’s still early, so it’s a good time to find out where you stand and fix the gaps.

What Helps a Store Get Mentioned

Clear collection pages
Pages that explain what you sell, who it’s for and why it’s good.
Clean product data
Prices, sizes, materials and stock that machines can read.
Real reviews
Reviews on your site and on the places shoppers already trust.
Trusted mentions
Your brand on the guides and sites AI answers cite.

Happy reviews from our customers

We pride ourselves on strong client relationships and results to grow businesses across New Zealand and Australia. Take a look through our reviews!
View All Reviews

AI Shelf Check FAQs

What is a Google AI Overview?

It's an AI-written answer that Google shows above the normal results for some searches. It can name brands and link to the sources it used.

What does the free check look at?

We put a handful of real buying questions about your product range to Google in New Zealand. We record whether an AI answer appears, whether your store is in it and who else is named.

How long does it take?

We review every check ourselves, so your result arrives by email within two working days.

Is it really free?

Yes. There's no cost and no obligation. If you'd like help with what we find, we can talk about that, but it's up to you.

What do you do with my details?

We use them to run the check, send your result and follow up once to see if you have questions. We don't sell or share them.

Can you get my store into AI answers?

We can improve your chances, but nobody can guarantee a mention. We work on the things AI answers draw on, like clear collection pages, structured data and mentions on trusted sites.