Search report
Stahlcar
How people find your range on Google and in AI search, and three things you can fix right away.
Prepared by Josh Blackman, Bump Digital. November 2026. Click Next to go through it.
Where you stand
You rank for 786 searches. 238 of your rankings are on page 1.
That’s a strong base. But under 1% of searchers click anything on page 2 of Google, so for every search outside the top 10, you’re close to invisible.
The bars add up to 1,279 because more than one of your pages can rank for the same search. Source: SE Ranking, New Zealand, November 2026, which estimates about 85 visits a month from Google. Page 2 figure: Backlinko study of about 4 million Google results, which found 0.63% of searchers clicked on page 2.
The searches that matter
What your customers are searching for
A mix of searches where you’re already strong and big ones you’re missing, with your best position for each. Click a heading to sort.
| Search | Searches a month | Difficulty | Your position |
|---|
Source: SE Ranking, New Zealand, November 2026. Difficulty is SE Ranking’s score out of 100.
What moving up could mean
See what each position is worth
Your positions and search volumes are real data from SE Ranking. The visits are our estimate, based on typical click rates.
An estimate, not a guarantee. “Today” uses SE Ranking’s visit estimates. The other buttons use typical click rates: 28% at position 1, 10% at 3, 6% at 5 and 2% at 10. Real results vary, and competitive searches can take 6 to 12 months or longer.
AI search
How we make you visible all the way round
The same work helps you on Google and in AI answers.
Clear answers on your pages
Plain, specific text that explains your products, so AI tools can use it in their answers.
Questions answered
The questions shoppers ask, answered on the page.
Structured data
Product and review details that machines can read.
Mentions elsewhere
Your brand on the sites AI tools cite.
Next up
Here are 3 immediate fixes you can make
You can do all of these without us. Click Next to go through them one at a time.
Fix 1 of 3
Your homepage has no main heading
What’s happening
Your homepage ranks for most of your biggest searches, including position 3 for “car diagnostic scanner” and “automotive scan tool”.
But the page has no H1, the main heading that tells Google what a page is about. It starts with image slides, and the first real heading is “Scan Tool Categories”.
The fix
Add one clear heading near the top of the homepage. You could use:
H1: Car Scan Tools & Diagnostic Scanners NZ
It’s a small theme change, and it doesn’t need to change how the slides look.
Fix 2 of 3
“OBD2 scanner” is your biggest gap
What’s happening
“OBD2 scanner” gets about 910 searches a month with a difficulty of 17, and you’re at position 30. Google is showing your homepage, not your OBD2 page.
That page is called “OBD2 Code Readers”, so it never says “scanner”. It still ranks at position 27 for “OBD scanner”, so Google already sees the link.
Unlike the ad you asked about in May, a free ranking costs nothing per click.
The fix
Keep the page, but use the word people search:
H1: OBD2 Scanners & Code Readers
Title: OBD2 Scanners & Code Readers NZ | Stahlcar
Use the same words on the homepage category tile, and link to it from your OBD2 buying guides.
Fix 3 of 3
Your “NZ” searches are split across four pages
What’s happening
“Car diagnostic scanner nz” gets about 90 searches a month with a difficulty of just 6. You have four pages ranking for it, at positions 54 to 85.
“Diagnostic scanner nz” is the same, with three pages at 55 to 78. These are buyers telling Google they want a local seller, which is your strength.
The fix
Make Diagnostic Tools the main page for these searches. Change its heading from “Diagnostic Tools” to “Car Diagnostic Scanners NZ”, add a short intro on local stock and support, and link to it from your blog posts.
The bigger picture
These are quick wins. Here’s what comes next.
| Stage | Focus | How we measure it |
|---|---|---|
| Month 1 | Site audit, main headings, empty collections like Launch Tools | Pages fixed, health score |
| Months 2 to 3 | Build pages for vehicle-specific and all-systems searches | Rankings, searches on page 1 |
| Months 4 to 6 | Buying guides, quality backlinks, AI visibility | Traffic, sales, AI mentions |
There’s real potential to get Stahlcar onto page 1 for more of the searches your customers are using.
Real results
What we’ve done with a New Zealand sheepskin brand
Who we are
A small team of specialists based in Auckland. We use AI to move faster, and there are no juniors on your account.
Some brands we work with
Flowers After Hours, Keychron, Plumbline ANZ, Playmax, CandyCo and Illumina Candle Supplies
Want me to walk you through this?
It’s a 10-minute call with no obligation. I’ll show you what else I found and how I’d approach it.
Book a call