Search report
Design Junction
How people find your range on Google and in AI search, and three things you can fix right away.
Prepared by Josh Blackman, Bump Digital. November 2026. Click Next to go through it.
Where you stand
You rank for 4,990 searches. 1,526 of your rankings are on page 1.
That’s a strong base. But under 1% of searchers click anything on page 2 of Google, so for every search outside the top 10, you’re close to invisible.
The bars add up to 7,860 because more than one of your pages can rank for the same search. Source: SE Ranking, New Zealand, November 2026, which estimates about 1,480 visits a month from Google. Page 2 figure: Backlinko study of about 4 million Google results, which found 0.63% of searchers clicked on page 2.
The searches that matter
What your customers are searching for
A mix of searches where you’re already strong and big ones you’re missing, with your best position for each. Click a heading to sort.
| Search | Searches a month | Difficulty | Your position |
|---|
Source: SE Ranking, New Zealand, November 2026. Difficulty is SE Ranking’s score out of 100.
What moving up could mean
See what each position is worth
Your positions and search volumes are real data from SE Ranking. The visits are our estimate, based on typical click rates.
An estimate, not a guarantee. “Today” uses SE Ranking’s visit estimates. The other buttons use typical click rates: 28% at position 1, 10% at 3, 6% at 5 and 2% at 10. Real results vary, and competitive searches can take 6 to 12 months or longer.
AI search
Shoppers are asking AI too
Google shows an AI Overview for searches like “corten steel”, “fence panels” and “letterbox”. AI answers already link to your site often, which is a strong base to build on.
Times AI answers link to each site
SE Ranking’s tracked AI answers for New Zealand, November 2026, across Google AI Overviews, AI Mode, ChatGPT, Perplexity and Gemini.
AI search
How we make you visible all the way round
The same work helps you on Google and in AI answers.
Clear answers on your pages
Plain, specific text that explains your products, so AI tools can use it in their answers.
Questions answered
The questions shoppers ask, answered on the page.
Structured data
Product and review details that machines can read.
Mentions elsewhere
Your brand on the sites AI tools cite.
Next up
Here are 3 immediate fixes you can make
You can do all of these without us. Click Next to go through them one at a time.
Fix 1 of 3
Your driveway gates are showing as $0.00
What’s happening
All 12 products on your Driveway Gates page show “From: $0.00”. Across the site, 43 products are priced at $0, including balustrades and water fountains.
Your product pages handle this well, with a clear “Get a quote” button. But shoppers see the $0.00 first when browsing the range, and the code on those pages still tells Google the price is 0.
On a product that’s a big purchase, it can look like a mistake.
The fix
Ask your developer to hide the price on collection pages for quote-only products and show “Get a quote” instead.
If you can, add a real guide price, such as “From $X”. Then remove the 0 price from the product data, so Google isn’t reading it.
Fix 2 of 3
You’re on page 5 for your own material
What’s happening
“Corten steel” gets about 880 searches a month with a low difficulty score of 4, and you’re at position 42. Google is showing your homepage.
You make corten products across your whole range, but there’s no main page about it. Your Materials & Finishes page only mentions corten five times.
The fix
Build one Corten Steel NZ page: what it is, how it weathers, how long it lasts, and links to your corten ranges. You could use:
Title: Corten Steel NZ | NZ Made Screens, Planters & Edging | Design Junction
Description: NZ made corten steel screens, planters, edging and gates from Christchurch. See how corten weathers and find the right product.
Fix 3 of 3
Your own pages are competing for gate and letterbox searches
What’s happening
“Driveway gate nz” gets about 590 searches a month with a difficulty of just 5. Gates & Entry ranks at 30 and Driveway Gates at 40, and all 12 driveway gates sit on both pages.
The Driveway Gates page’s main heading is “Double Leaf Swing Driveway Gates”, not what people search for.
Letterboxes have the same issue: two collections share nine products, and “letterbox” (about 1,900 searches a month) has you at 63.
The fix
Make Driveway Gates the main page for that search, change its heading to “Driveway Gates NZ”, and link to it clearly from Gates & Entry.
Then merge your two letterbox collections into one and redirect the other.
The bigger picture
These are quick wins. Here’s what comes next.
| Stage | Focus | How we measure it |
|---|---|---|
| Month 1 | Site audit, quote pricing, duplicate collections | Pages fixed, health score |
| Months 2 to 3 | Build pages for the searches you’re missing | Rankings, searches on page 1 |
| Months 4 to 6 | Buying guides, quality backlinks, AI visibility | Traffic, sales, AI mentions |
There’s real potential to get Design Junction onto page 1 for more of the searches your customers are using.
Real results
What we’ve done with a New Zealand sheepskin brand
Who we are
A small team of specialists based in Auckland. We use AI to move faster, and there are no juniors on your account.
Some brands we work with
Flowers After Hours, Keychron, Plumbline ANZ, Playmax, CandyCo and Illumina Candle Supplies
Want me to walk you through this?
It’s a 10-minute call with no obligation. I’ll show you what else I found and how I’d approach it.
Book a call